Avid photographers or more accurately the social networking world are all too aware of the internet photography application known as Instagram. Instagram is a free photo sharing programme which enables users to capture photos and then apply a digital filter which distorts or enhances the image. The trends today denote youths having ‘new age fun with a vintage feel’ this mentality is expressed in mediums such as fashion, music and cinema and the Hipster/Indie subculture which embodies it has undoubtedly become accepted on a global scale.

In the past few years vintage and retro styles seem to have radiated out of fashion Meccas; such as Camden market or Manchester’s northern quarter and into mainstream high fashion. Varying connotations of the Hipster/Indie subculture illustrate not only a keen sense of fashion and musical influence but to some extremes an adopted mentality or persona which expresses perhaps a falsified background in terms of wealth and education. For instance a significant proportion of the youth engaging in this subculture may appear to be underprivileged, but in actual fact mask their well-educated, middle-class background beneath charity shop bought ironic t-shirts.

Since its launch in October 2010 the Instagram mobile app has been a huge success, no doubt due to the apps ability to allow the user to upload Instagram photographs onto social networking websites. The apps distinctive feature confines photographs to a square shape; much like a classic Kodak instamatic or Polaroid photograph. The popular Channel 4 television programme 2 Broke Girls, comically derides the very notion of this contemporary subculture. Although initially created as a unique, alternative photography editing application, Instagram has ironically become almost too mainstream, being mocked by the very individuals who were originally excited by the concept of appearing to possess a ‘vintage camera’.